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• eBook-Kapitel aus dem Buch Managing Risks in Supply Chains

  The Marketing Mix in the Brazilian Maritime Transportation Market for Liner Shipping: A Multicase Study

  Fernando Ribeiro dos Santos, Léo Tadeu Robles, Marisa Nobre

  …267 The Marketing Mix in the Brazilian Maritime Transportation Market for Liner Shipping: A Multicase Study Fernando Ribeiro dos Santos, Léo… …track- Fernando Ribeiro dos Santos, Léo Tadeu Robles, and Marisa Nobre 268 ing and tracing clients cargoes, real time booking, Bills of Lading, ship… …assumptions of the popu- lation from which the research sample was taken. The studies carried out, although Fernando Ribeiro dos Santos, Léo Tadeu Robles… …trade communications tool, presenting specialized Fernando Ribeiro dos Santos, Léo Tadeu Robles, and Marisa Nobre 274 articles, ships and import… …expensive. Fernando Ribeiro dos Santos, Léo Tadeu Robles, and Marisa Nobre 278 5.4 Distribution In this area both shipping companies studied had… …operation, calling Santos Port at Santos Brasil Terminal (left bank). The ship from that day on serves South America – Europe route. Fernando Ribeiro dos… …represented by a maritime agency, and is one of the five largest maritime transport companies in TEUs transported, operating in more Fernando Ribeiro dos… …Santos, Léo Tadeu Robles, and Marisa Nobre 272 and imports) as shown in Table 1, which includes the 10 countries with the largest participations in the… …Santos, Léo Tadeu Robles, and Marisa Nobre 276 than 80 countries on various routes, and is one of the biggest transporters to the Far East. 5.1…

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• eBook

  Managing Risks in Supply Chains

  How to Build Reliable Collaboration in Logistics
  

  978-3-503-11277-7

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